Jessica’s Secret Garden
Visual Identity
Jessica’s Secret Garden is a gorgeous Air BnB based in Durban, South Africa. It has two tranquil cottages on the property and a stunning garden for the guests to stroll through.
Project Goal: The BnB wanted a simple artistic visual identity created for their two cottages that had the same aesthetic but allowed for differentiation between the two. The visuals and logos needed to be versatile and would need to be used for various customised elements in the BnB such as; key chains, welcome notes, and labels.
Orchid Cottage
A soft brand colour palette was chosen to mimic the tranquil location and create a relaxing atmosphere for guests, from visual assets to the actual location. The logo is a line drawing of an orchid flower and a vintage serif font was used to add a traditional feel to the design.
The wide array of logo variations allows for versatility for any physical assets that might be required by the BnB.
Owl Box
The same soft brand colour palette was chosen to maintain consistency between the two cottages. The logo is a line drawing of an owl and a vintage serif font was used to add a traditional feel to the design.