Khameleon Jewellery

Passion Project

Visual Identity | Marketing Materials | Packaging

This Khameleon Jewellery passion project was inspired by a handmade jewellery business based in South Africa. Each piece is made by hand drawing inspiration from African wildlife.

Project Goal: These incredible and uniquely crafted jewelry pieces needed an equally unique brand identity to make them shine. A natural approach was taken for the designs complimenting the jewellery.

The logo was inspired by the jeweller’s love for chameleons and the geometric nature of tribal patterns and text. Earthy colours were used to emphasise the natural elements and environment that she draws inspiration from.