Based Origins

Visual Identity | Packaging Design

Based Origins is a Sydney-based supplement company shaking up the status quo. Their main goal is to empower their customers to become the best version of themselves through simple, effective, and sustainable nutrition.

Project Goal: This natural supplement brand needed a brand identity to capture the unique essence of what it truly means to “be based”. They sought a visual identity that reflected their values and would stand out amongst their competitors.

The vibrant brand colours will allow the products to stand out on the shelf alongside their competitors. The logo mark draws inspiration from a cow hoof and takes the appearance of droplets (both, droplets of that post-exercise body glow and the drops of delicious ‘based shake’) The bold hand-lettered font emphasises the culture of individuality that is so important to Based Origins.

A chic brand pattern allows the brand to come to life on clothing and other marketing materials, bringing that “based lifestyle” into every aspect of the customer's day.

Perfectly portioned capsules so that you can be based on the go.